Offered by
Graphic Design
Illustration
UI/UX
Motion Graphics
Apply by 30th April for September 2024
Branding has redefined itself to meet the galloping advances in technology, that demand for interactive and curated branding for products, services or institutions, that evoke meaningful experiences. The MA in Brand Experience Design (BXD) aims to provide students with the required knowledge and skills that shape the experience of a brand in the context of physical and digital environments. Based on interdisciplinary thinking, students will engage in the design of the brand experience, in a wide variety of areas, ranging from graphic design, illustration, motion graphics, UI/UX design, audio, space, interaction design, and visual communication in general. In doing so, they will expand their learning in brand experience design as a concept that engages the intended audiences in creative digital and physical interactions aligned with the brand, involving them in a process where their needs, emotions, limitations, and contexts are collectively considered. The proposed programme responds to contemporary socio-cultural and technological trends, opportunities, and challenges, and aims to encourage the cultivation of innovative thinkers and problem solvers in the creative industries of the new era. It facilitates studio spaces, technological resources and technical expertise following industry standards and establishes close collaborations with the professional community. Moreover, students will have the opportunity to develop and deepen their knowledge, by conducting independent research for a Thesis project.
Objectives
Generate graduates with the required knowledge, aesthetic values and skills that shape a brand in the context of creative technologies, experience design and visual communication.
Provide expertise in the context of branding for a wide range of media.
Promote interdisciplinary and collaborative thinking in design through the integration of multiple directions and areas of interest.
Produce design outcomes that combine research, concept analysis, prototyping and critical human evaluation.
Enable students to advance their work with a range of subjects that generate creative digital and material artifacts.
Encourage autonomous research and self-directed practical projects that integrate various design directions.
Promote design innovation by formulating concepts and solutions that address contemporary needs in the environmental, social, cultural, public, and industrial spheres.
Develop networking opportunities via partnerships with leading professionals and industry experts, both locally and abroad· Foster ethics, inclusiveness and sustainability as critical qualities of the programme.
Based on interdisciplinary thinking, students will engage in applied design and branding, through a wide variety of directions, ranging from graphic design, UI/UX design, motion graphics, and illustration. In doing so, they will expand their learning in Brand Experience Design as a design approach that engages the intended audiences in creative digital and physical interactions for the making of a brand, by involving them in a dialogue where the audience’s needs, emotions, limitations and contexts are collectively embedded in the process.